Bud Bushnell established Genie Industries during the year 1966, after he purchased the manufacturing rights to a material lift that operated on compressed air. The name Genie came from the "magic in the bottle" that was utilized to lower and raise the hoist. This device really impressed customers and hence, the name was established.
Genie has moved into many new markets, because the demand for work platforms and lifts grew. Over time, as the requirements for new equipment to meet numerous applications grew, the company made itself known in numerous new markets. Like for instance, Genie went into manufacturing telehandlers, stick booms, man-lifts, articulated booms and light towers.
Genie decided to secure a partner who had the same values because of the economic recession during the start of the 2000s, when they partnered together with Terex. This company has a history obtaining equipment manufacturers across the world who proved to be a good business match. Genie Industries was sold in the year 2002 and became a part of Terex Corporation.
During the initial years after the sale, it was decided to maintain the Genie brand name within the Terex Aerial Work Platforms or AWP segment of Terex, due to the name's solid reputation within the marketplace. Thus, all Genie equipment continue to be marketed under the Genie brand.
Genie takes pride in listening to their customers. The company is dedicated to continually improving efficiency and quality and is also dedicated to lessening waste. Even long after the sale has been closed, the company concentrates on providing outstanding support. These are the very work practices that have made Genie a trusted brand name over the last decades and continue to keep their reputation for quality and top-of-the-line machinery.
Genie's Bi-Energy and DC machinery are emission-free, quiet machines capable of working in delicate work environments. Where the machine must be driven significant distances, like in industrial situations, the Genie bi-energy system combines the benefits of a 48V DC equipment with the power of a diesel-powered generator.
As opposed to any of the various types of aerial platforms, telescopic booms offer more horizontal reach overall. These machines are ideal for limited access places in construction and other industrial environments. The Genie Telescopic S booms have been engineered to provide utmost productivity. These equipment provide the drive speed and supreme traction you need to be able to travel around the job area and work site.